isuppli also with predicting a 9-percent decrease in the number of desktops and a 15-percent growth for notebooks in 2009 call this year the year of notebooks so that the piece production rate for the piece producers consequently decrease in the part of PCs and increase in part of notebooks in order that the price of these portable devices becomes less and less
On the other hand Iran local market is also faced the compulsory effect of the decrease in prices in the notebook global market and also the growing demand of non-organic users to purchase computer whose portability is now changed into a fashion in addition to an advantage
The bulk profit on each set, removing wage assembler from the store costs, and the need for less space for keeping have been some of the factors that today we can see at least one notebook at the showcase of famous piece selling stores, too.
But regarding the numerous notebook distribution problems, choosing for people in other cities is not as easy as in Teharn and this has caused that a considerable amount of notebook exchanges in local market is done in Tehran market.

Dell the most popular notebook in Iran (31 percent)

While Dell American brand having nearly 31 percent of market popularity share in the scale of S & P is the most popular and the seller brand of Iran market, but due to a lack of an agency representation with a high purchasing and distribution power (regardless of its cause), it is distributed discursively in the country by the various companies.

However, enough diversity in models of this brand, reasonable price, and brand reputation and popularity are the factors that has caused Dell notebooks gain the highest share of Iran market despite the unequal distribution in a low volume.

According to the recent statistics from DisplaySearch Dell in North America is the best selling with 21.9 percent share of the notebook market of the area, and in Europe, The Middle East and Africa after HP and Acer is the third bestselling brand with 12.5 percent of market share.
SONY Bestselling in Iran; of meager sales in the world (27 percent)

But SONY notebook status in Iran market is a little more different. These notebooks that quickly became popular in Iran considering the particular popularity of the brand, enjoys the Official support of a reputable company of Iran RahjOO. Therefore, it does not have the distribution problem mentioned about Dell, and also has experienced agencies with high financial transactions which is considered a positive point in the distribution system of the company so that they can apply the principle of equal distribution in the cities too.

Sony in Iran take the benefit of sheets of the two company "Naqsh" and "Emertat" alongside the many other distributors that distribution networks of each of these companies  certainly have helped the brand to become more popular in the country.

Meanwhile Sony brand has been known as a brand with High End products during the years of its activities in Iran, and always has its special customers and Sony lovers in any markets regardless of price.

However with increasing the number of competitors in importing notebooks of this company, the consumer can purchase the considered notebook less difference in price comparing to the past.

From many consumers' point of view Sony also has a more appropriate appearance design comparing to Dell notebooks price range is not suitable for customers who have less money and their number is also high and this is one of the reasons that currently SONY is not  Iran market best selling notebook.

Dell variety is also in a way that matches every taste with different applications and various budgets but Sony instead has more proportionate distribution rate.

Sony with 3 percent growth comparing to 1387 summer index with 4 percent difference with Dell is in the second place and has 27 percent of Iran market popularity share in the S & P index. Although this brand according to the statistics of DisplaySearch has no place among the top five brands of any of the markets in North America, Europe, Africa and the Middle East.

Toshiba inattention to Iran market (12 percent)

Toshiba that once was the lord of Iran notebook market is faced the customers' lack of interest more and more and with the 6 percent decrease in share comparing to the 1386 Winter, is now on the third place with only 12 percent of market Popularity share in S & P Index to meet the needs of its old applicants.

A Very low variety can be one of the main reasons for the fall of this brand in Iran notebook market, so that it includes a small range of users. These models' lower volume of supply comparing the other two more powerful brands of the market has increased the gap between Toshiba and Iran market's best sellings.

In North America based on the above statistics Toshiba with 9 percent of market share is in the place of the fifth best selling in the region, while in Europe, Africa and the Middle East markets with 11.7 percent is standing in the fourth place higher than Asus.

Acer beyond a phenomenon (10 percent)

 Iran notebook Market is one of the few markets of technology that is not too much behind in the world market so that a little delay in importing will cause a large financial loss for the importer. Therefore, the big companies' winning card always reveals in these cases.

The intelligence of managers of Sazegar Argham made Acer to be the second brand with strong support in the country by quick growth in the world markets can also experience constant growth in Iran market.

Regarding the S & P index, this brand in the summer of 1387 with a 4percent growth in comparison to winter of 1386 and 3 percent growth in the current index, with 7 percent growth in total has now 10 percents of market popularity share in the index of S & P.

Although Szegar responded to the demand for market low budgets only by importing few models, but in this section of the market there was an empty space  that Acer has allocated himself a high amount of it with having a global policy based on focusing upon this section of the market.

In this price range it was required that a company experienced in presenting hardware  services support brand that Sazegar Argham is a good warranty even for those who think no cheapness is without reason.

The only strong rival for Acer in this section of the market is Dell regarding the variety of Acer models and intelligent pricing; we can say that this brand will rule in this part of the market.

However, the lack of acceptable supply of more expensive models mini notebooks of this brand is simply felt.

The stunning sales growth of this brand in the recent 2 years in the world markets should not be ignored, too. The growth that put this Taiwanese brand in third place after HP and Dell in North America with 14 percent and in Europe, Africa and the Middle East in the second place after HP with 18 percent market share. However in the notebook market (Mini notebook) this brand stunning power is on top of the world market's best sellings table.

HP unexpected Position (9 percent)

But the best selling notebook brand of the world market notebook does not have a place better than fifth among the popular brands of Iran market.

HP that has been on the top of the world best selling notebooks table for two consecutive years, is lower than Acer in Iran having only 9 percents of market popularity share in the S & P index, while in the latest statistics from DisplaySearch it is ruling in Europe, Africa and the Middle East with a 20 percent market share in the reign.

This American brand has same situation as Dell in distribution section but the volume of its supply in the local markets is far less than Dell.

While many people believe that HP new notebooks has the best appearance design among  the brands available in the market, but due to the low variety of models supplied to the market and the price range of average and above it has been able to attract only a small part of Iranian audiences.

Of course this brand recently have an eye on the lower parts of the market as well by supplying some of its revised products in the company and assigning lower price.

But in the other hand, this American brand can not use the official support of a company so it will lose several Iranian customers. The weak support and scattered and limited supply could be the main reasons that caused HP not to reach its right in Iran market.

S & P Index is the results of a weekly data collection about various issues and items from about 2500 active unit in the field of sales and distribution of computer and communication products which is recorded and collected online in www.sandp.ir portal and presented in statistical charts. Without any claim related to universality scope of the presented index, its statistics and analysis with comparative charts is available for public access in www.sandp.ir in separation of Tehran and other cities. Send your expertise comments and recommendations in the field of ICT through the site.
Author: Mohammadjavad Mofidram
Source: Fanavaran